Top Dollar for your Home

Listing agent and company name

30 Point Plan of Action

To Help You Obtain Top Dollar for Your Home

1.            Provide you with a thorough current market analysis of your home, to ensure that we set the price right in today’s market. 

2.       Suggest and advise you as to any changes, such as maintenance and home presentation issues you might want to make to your property, to make it even more marketable to the buyer and help you get top dollar for your home.

3.            Determine with you, the features that make your home unique and then submit your home to the Northwest Multiple Listing Service with exposure to 14,000+ agents working with many potential buyers.

4.      Develop a list of features and benefits of your home, for cooperating agents to use with their potential buyers.

5.      Deliver a copy of the multiple listing for your approval, also a copy of all advertisements.

6.      Create an individual website specifically for your home and promote it to other agents and buyers.

7.      Submit your home to the Nationally recognized John L. Scott website, www.johnlscott.com, with over 50 million hits per month.

8.      Provide additional photos, extra text, locator map, driving directions and mortgage calculator to enhance your home’s exposure on the web.

9.      Create an audio description of your home with our visual tour system to be featured on our website, signs, ads and all promotional material.

10.    Place your home in local community newspaper until it is SOLD distributed free throughout the Puget Sound.

11.       Create feature cards (silent salesperson) to highlight the unique features and upgrades in your home.

12.       Install a yard sign, Internet property link sign (which advertises your homes web address), and a brochure box on your sign with professional color flyers for potential Buyers to increase immediate exposure to your home.

13.       Install directional arrows to generate awareness and to direct more traffic to your listing.

14.       Promote your home at my office sales meetings and network groups for maximum exposure to the other agents in the area who may have qualified buyers.

15.       Promote your home through our office’s 25+ new home neighborhoods to buyers who decide against purchasing a new home.

16.       Attach a secure, electronic Key box on your home so all agents can gain access with their buyers. This electronic key box system will generate a report that shows which agents have shown your home allowing me to follow-up with each agent until your home is sold.

17.       Keep you updated on any changes in the market such as, newly listed comparables and new financing   alternatives to make your home more saleable.

18.       Call a minimum of 100 potential buyers to inform them your home is on the market. They may know friends and family who want to move into the area.

19.       Send New on Market Announcements to surrounding neighbors to see if they know of someone who may want to move into the neighborhood.

20.       Your home will be accessible to new buyers in the market place through John L. Scott’s e-mail Home Delivery Program which electronically matches buyers whose search criteria match your home.

21.       Hold an Open House, advertising in the Seattle Times Sunday paper or local paper and the Internet.

22.       When possible pre-qualify all potential buyers.

23.       Make you completely aware of all the various methods of financing that a buyer may want to use.

24.       Call and update you weekly with a progress report.

25.       Delivery flyers to the top agents in the area with information on your home.

26.       Follow-up with all the sales people that have shown/preview your home for feedback.

27.       Represent you upon the presentation of all contracts by cooperating Brokers and to help in negotiating the best possible price and terms for you.

28.       Follow-up and keep you informed during the closing process.

29.       Provide a Free Home Warranty coverage during the term of the listing to you and offer an American Home Shield Policy to your buyers as an enhancement to purchase your home.

30.       Coordinate your check and delivery the keys at closing.

For More Information

Please call listing agent